Why Every Business Must Leverage Google My Business In 2025

Why Every Business Needs a Google My Business Account in 2025

In 2025, having a Google My Business (GMB) account is imperative for businesses striving to enhance their visibility and customer engagement in local search results. As more consumers turn to Google for their needs, a GMB listing serves as a vital tool for attracting attention and converting searchers into customers. With GMB, businesses can provide accurate information about their services, including business hours, location, and contact details, ensuring customers have easy access to what they need.

Additionally, GMB allows businesses to showcase customer reviews, which play a crucial role in building trust and credibility. According to a survey by BrightLocal, “91% of consumers read online reviews regularly or occasionally,” making them a significant factor in purchase decisions. Businesses that actively manage their reviews and respond to customer feedback can foster stronger relationships and improve their overall reputation.

Enhancing Local Visibility

Claiming and optimizing your Google My Business (GMB) listing is essential for any local business aiming to increase its visibility in today’s digital landscape. By providing accurate information such as your business name, address, phone number, and hours of operation, you ensure that potential customers can find and connect with you quickly. Regularly updating your GMB account with new photos, posts, and customer reviews can greatly enhance your profile, making it more appealing. This, in turn, can significantly improve your chances of appearing in local search results and on Google Maps.

With 46% of all Google searches seeking local information, businesses without a GMB account risk being overlooked by customers in their area. Additionally, engaging with customers through responses to reviews not only builds trust but also encourages more feedback, which positively impacts your local ranking.

Engaging with Customers

With Google My Business (GMB), businesses can foster meaningful connections with customers. Engaging through reviews allows brands to showcase their dedication to customer feedback, enhancing trust and loyalty. Actively responding to reviews not only acknowledges customers but also demonstrates that their opinions matter. The Q&A feature further supports this engagement, offering a platform for customers to ask questions and receive timely answers, showcasing a commitment to transparency and service.

Moreover, posting updates keeps customers informed about new offerings, events, or changes, reinforcing the business’s presence. This proactive engagement strategy helps businesses grasp customer needs, ensuring their services and products align with expectations. For more on how to maximize online engagement, check out our article on earning through GMB as a marketing tool.

Insights and Analytics

Google My Business (GMB) offers businesses powerful insights into customer interactions. By analyzing metrics such as the number of views your listing receives, the types of searches that lead users to your profile, and specific actions taken like phone calls or website visits, you can tailor your marketing strategies effectively. These analytics are essential for identifying trends and understanding customer preferences, allowing you to optimize your services and reach your target audience more effectively.

For instance, if you notice a spike in phone calls correlated with specific search queries, you can enhance your visibility in those areas. Additionally, tracking how often users visit your website through your GMB listing can help refine your online presence and promotional actions. Ongoing analysis of these data points is crucial for maintaining a competitive edge in today’s digital landscape.

Showcasing Products and Services

Google My Business (GMB) provides an excellent platform for Nigerian businesses to showcase their products and services in a visually appealing and informative manner. By using this feature, businesses can upload high-quality images, descriptions, and key information about their offerings, making it easier for potential customers to discover what they provide. This visibility significantly influences purchasing decisions, as many consumers turn to online platforms to research products before making a purchase.

Furthermore, GMB allows businesses to highlight promotions and special offers, creating a sense of urgency that can drive foot traffic to physical locations. Integrating customer reviews and ratings enhances credibility, as positive feedback can sway prospects during their decision-making process. A well-optimized GMB profile can lead to increased trust, visibility in local search results, and ultimately, greater engagement and conversion rates.

Cost-Effective Marketing Solution

Google My Business (GMB) stands out as a free, accessible marketing resource that empowers small to medium-sized enterprises in Nigeria to enhance their visibility and reach without heavy financial investment. By establishing a GMB profile, businesses can effectively showcase their products and services, manage customer interactions, and attract local clientele through improved search rankings on Google.

This platform not only allows for the sharing of essential business information such as location, opening hours, and contact details but also supports customer engagement through reviews and questions, fostering a sense of trust and reliability. As digital marketing remains indispensable, leveraging a cost-effective tool like GMB can be a game changer for businesses aiming to penetrate the competitive Nigerian market.

How Hordanso Gets It Done

At Hordanso, we excel at optimizing Google My Business (GMB) accounts for businesses, ensuring that our clients maximize their online presence. Our process begins with a comprehensive audit of the GMB profile, confirming that essential information such as business hours, location, and contact details are accurate and up-to-date. With a well-optimized profile, businesses can enhance their visibility in local searches, significantly increasing foot traffic and inquiries.

We further leverage strategic posting practices, developing informative and engaging content tailored to the target audience, which keeps customers informed and involved. Regularly updated posts also help improve the ranking of the GMB profile in search results. Engagement with customer reviews is another critical aspect of our strategy; we guide businesses on how to respond to reviews, fostering trust and building a loyal customer base.

Additionally, we implement analytics tools, enabling businesses to monitor performance metrics such as views, clicks, and call actions, leading to data-driven decisions for future strategies. By focusing on these essential elements, Hordanso empowers businesses to harness the full potential of Google My Business, ultimately driving growth and success in a competitive market.

What is Google My Business and Why It Matters

Google My Business (GMB) is your digital storefront. When potential customers search for services near them -“best pharmacy near me” or “real estate agency in Lagos” – Google highlights businesses in the Local 3-Pack (the three businesses shown before organic results).

A well-optimized GMB profile gives you:

Visibility: Appear at the top of local search results and Google Maps.
Credibility: Showcase verified business details and customer reviews.
Engagement: Allow customers to call, message, or visit directly from your profile.
Traffic: Drive clicks to your website, store visits, or direct orders.

The best part? You don’t even need a website to start. But if you have one, linking it to your profile supercharges your SEO.

Proof That It Works: Hordanso’s Experience

We’ve built, verified, and optimized 500+ Google Business Profiles for Nigerian and international clients. Here’s what we’ve learned:

A properly optimized GMB profile can increase calls and visits by up to 70% within the first 90 days.

Profiles with consistent photos, posts, and reviews receive 2x more engagement than inactive ones.

Businesses that connect GMB with a professional website see higher rankings across both local and organic search.

From small shops to large corporations, our strategy is simple:
Visibility = Calls = Sales.

The Bottom Line

Google My Business isn’t optional anymore — it’s essential. Customers are searching for you right now, but without a verified, optimized profile, they’ll end up with your competitors instead.

At Hordanso LTD, we’ve proven it works — over 500 times.
Now, it’s your turn.

📍 Ready to put your business on the map?
👉 Visit hordanso.net and hordanso.ng
and let’s get started today.