In 2025, creating a website doesn’t require coding skills or a big budget. From global eCommerce leaders to small business owners in Africa, everyone can now build professional websites in minutes using website builders.

Below, we review the 9 best website builders, comparing their features, pros, cons, and ideal users – plus an exclusive look at Hordanso’s Marketing Suite, built for Nigerian and African businesses.

1. Shopify

Best for: eCommerce stores
Shopify remains the top choice for online retailers. With drag-and-drop design, global payment options, and thousands of apps, it’s perfect for entrepreneurs who want to sell products online.

Pros:

• Excellent for product management and online payments
• Built-in analytics and marketing tools
• Secure hosting and SSL
  Cons:
• Monthly cost can be high
• Limited customization without apps
  Visit Shopify

2. WordPress (with Elementor or Divi)

Best for: Blogs and content-heavy websites
WordPress powers 40%+ of the web for a reason. It’s flexible and open-source.

Pros:

• Huge plugin library
• Great SEO control
• Scalable for any type of website
  Cons:
• Needs hosting setup
• Can feel technical for beginners
  Visit WordPress.org

3. Wix

Best for: Beginners and creatives
Wix’s drag-and-drop editor makes it incredibly easy to design websites.

Pros:

• No coding required
• 500+ templates
• App market for added features
  Cons:
• Template can’t be changed once chosen
• Premium plans can get pricey
  Visit Wix

4. Squarespace

Best for: Designers and portfolio sites
Squarespace offers sleek designs ideal for photographers, artists, and personal brands.

Pros:

• Beautiful templates
• All-in-one hosting
• Great blogging and store tools
  Cons:
• Slight learning curve
• Fewer third-party extensions
  Visit Squarespace

5. GoDaddy Website Builder

Best for: Fast setup
GoDaddy’s AI builder helps users create a site in minutes.

Pros:

• Built-in email and marketing tools
• Simple setup
  Cons:
• Limited design flexibility
• Fewer integrations
  Visit GoDaddy

6. Duda

Best for: Agencies and freelancers
Duda helps agencies manage multiple client sites easily.

Pros:

• Client dashboard & white-label tools
• Fast and responsive
  Cons:
• Costly for solo users
  Visit Duda

7. Webflow

Best for: Designers and developers
Webflow combines a CMS with advanced design freedom — perfect for pros.

Pros:

• Full control over CSS & animations
• No plugins needed
  Cons:
• Steep learning curve
  Visit Webflow

8. Weebly

Best for: Small business websites
Owned by Square, Weebly is user-friendly and great for small online stores.

Pros:

• Easy to use
• Built-in eCommerce
  Cons:
• Fewer templates
  Visit Weebly

9. Big Cartel

Best for: Independent creators and small stores
Big Cartel focuses on artists and handmade product sellers.

Pros:

• Simple pricing
• No transaction fees
  Cons:
• Limited design flexibility
  Visit Big Cartel

Bonus: The Hordanso Marketing Suite – A Local Alternative with Global Power

For African entrepreneurs and businesses who want an all-in-one solution – including website builder, CRM, funnels, automation, and payments via Paystack & Flutterwave – the Hordanso Marketing Suite is a powerful choice.

Key Advantages:
✅ Local payment integration (Paystack, Flutterwave)
✅ AI-driven marketing automation
✅ Website & funnel builder
✅ WhatsApp, Email & SMS in one dashboard
✅ Affordable plans

If you’re building a brand in Nigeria or across Africa, Hordanso gives you both global-level tools and local flexibility – no need to pay for multiple subscriptions.